Crossing the Crosswalk: How to make a City Walk the Line

Vívica Lé Sénéchal Machado, Joáo Claudio Todorov


Stopping for pedestrians in the crosswalk is a longstanding mandate by law in Brazil but rarely obeyed or enforced, except in the Brazilian capital, Brasilia, as a result of a campaign planned and developed as a joint effort of government, universities, the midia and non-governmental organizations. An overview of the process tht resulted in large scale change in cultural practices is presented in this paper.

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Published by the University of Illinois at Chicago Library

And Behaviorists for Social Responsibility