A Mythic Perspective of Commodification on the World Wide Web

Abstract

The Internet, initially established by scholars and scientists to freely share information, is being transformed into a source of profit for entrepreneurs and corporations. Commodification, the process of developing things and concepts and even people into saleable products, calls for a representation of the foundational mythology on the Web and its manifestation as symbolic language. This study posits a textual analysis of Wired for the purpose of measuring this transformation on a mythic continuum (connectivity-location-being).