Attention, Media, Value and Economics

Abstract

Building on the debate about the "attention economy" initiated by Michael Goldhaber and Rishab Aiyer Ghosh, I introduce the notion of valuing process, i.e. the process by which potential value can be translated in an economy. I show that the valuing processes applicable to attention depend on the nature of the media through which attention can be given and looked for. From there, I claim that the integration between attention and action, and the creation of a related literacy are the keys to the sustainable growth of an attention economy.