The value of online friends: Networked resources via social network sites

Abstract

This study investigated the instrumental value of resources embedded in online social networks. 49 primary participants solicited a total of 588 secondary participants who were asked to complete a modest task. Approximately 16 per cent of all secondary participants responded (N = 98) to the request. 8.5 per cent of weak ties responded and strong ties were about three times more likely to respond. Perceived reciprocity, contact frequency and a composite measure of tie strength were all positively related to enacted support.