The Case Against Social Validation

Stephen Schwade


The field of applied behavior analysis has seen an increase in the use of what are referred to as social validation procedures (Wolf, 1978; Kazdin, 1977). The development of such measures of social validity has been viewed as important to the field of applied behavior analysis (O'Leary, 1978). Measures of social validity determine the extent to which consumers are satisfied with the techniques used in an intervention, and/or the focus of the intervention (Wolf, 1978; Kazdin, 1977 will be included under "focus," since the results must be satisfactory in order for the focus to again be chosen.).

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