Walden Two and Social Change: The Application of Behavior Analysis to Cultural Design

Comunidad Los Horcones


The complex process of social change can be facilitated by applying the findings of behavior analysis. Los Horcones, located in Mexico, is a Walden Two community which is guided by behavioral technology. The success of the community since it was founded in 1973 illustrates the promise of social applications of behavioral principles. Some misconceptions about behavior analysis and behaviorism as a philosophy have inhibited the application of behavioral principles to social change, especially in developing nations. A comprehensive strategy for social change can and should be derived from the science. The behavior analyst should be viewed as a shaper of a better society.

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